Jen Yan
Jen Yan
Event Branding
Client T-Mobile Project PEAK, Rodeo, NewFront, Pride & F1 Role Senior Designer Year Ongoing

Magenta at Every Scale

Years of T-Mobile events, from 100-person activations to crowds of more than 7,000, each with its own look and still unmistakably T-Mobile.

T-Mobile magenta stage activation

Project Info

I’ve designed for T-Mobile events across several programs: NewFront, rodeo branding, F1 activations, Pride branding and a parade float, and PEAK Hawaii with Club Magenta. Each one gets its own visual language, but all of them have to feel like T-Mobile.

The work covers screen graphics, motion, stage visuals, keynote presentations, and print and environmental pieces. For the rodeo program, it grew into a full custom retail pop-up.

Events range from about 100 people to more than 7,000, and some of the activations lifted sales by more than 40 percent.

T-Mobile
Creative Director: Sam Port
Senior Designer: Jennifer Yan

Gallery

NewFront

T-Mobile NewFront step-and-repeat entrance signage on a NYC street
Magenta umbrella-lined walkway leading to the NewFront venue
NewFront main stage with speaker on a large pink LED screen
Animated NewFront 2025 screen graphic loop
Animated T-Mobile logo screen graphic loop
Guest posing at the magenta NewFront step-and-repeat backdrop
NewFront registration desk with magenta counter signage
NewFront reception area with digital screens
NewFront exterior building banner on brick facade

Rodeo Branding

T-Mobile rodeo-themed retail activation exterior
Branded magenta vintage gas pump prop with T-Mobile logo
Second angle of the branded rodeo gas pump prop

F1 Activation Branding

T-Mobile F1 activation stage with magenta race car on LED screen

Pride Branding & Float Design:

T-Mobile Stronger Together Pride parade float
Close-up of the Pride float with attendees in branded shirts
T-Mobile branded Pride photo-booth backdrop panel
Second Pride backdrop panel near a navy accent wall
Pride parade attendees in pink T-Mobile shirts
Aerial rigging truss with Stronger Together banner

PEAK Hawaii & Club Magenta

Nighttime tropical scene opening the PEAK Hawaii section
PEAK Achievement stage with floral backdrop and speaker
Wide shot of the PEAK Achievement stage with seated dinner audience
Performers in matching pink floral shirts singing on stage
Attendee posing at the PEAK Achievement floral backdrop
Second attendee posing at the PEAK Achievement floral backdrop
PEAK Achievement branded pillows staged on a hotel bed
Guests in pink Aloha T-Mobile shirts wearing face masks
T-Mobile branded swag backpack with PEAK tag
PEAK Achievement branded beach towel with tropical print
PEAK Achievement event lanyard and winner badge
Outdoor check-in tables with magenta tablecloths and PEAK signage
PEAK Achievement dinner reservations floral A-frame sign
Looking Bright Out There beach day branded card with sunglasses
Soak It Up floral pool and beach sign
Open PEAK Achievement branded gift box on a bed
Hula dancer performing in front of a pink Aloha hibiscus backdrop
String lights at dusk with PEAK Achievement signage
Hula dancer stage viewed from the audience
Wide shot of the outdoor Aloha stage with live band
Guest riding a branded smoothie bike near the Aloha sign at night
Empty Club Magenta tropical stage backdrop with uplighting
Speaker at a Club Magenta podium surrounded by tropical decor
Wide shot of the Club Magenta lounge area at night
Mahalo tropical floral backdrop stage with seated audience
Magenta crate filled with pink foam-finger Aloha hands
Mahalo tropical backdrop with lounge chairs and bar stools
Process

One system, every surface.

Whatever the client, the same connected process carries a theme from first sketch to final execution — so the brand feels identical on a business card and on a 140-foot LED wall.

01

Discover

Audit the brand and gather stakeholder goals to land on one unifying theme, tone, and look.

02

Systemize

Turn that theme into a flexible system — color, type, motion, and layout rules built to scale.

03

Build across every surface

Apply the system to print, digital & social ads, keynote/PowerPoint decks, and custom screen graphics for large-format LED.

04

Accelerate with AI

Lean on AI tools to speed up variations and production at scale — every output still reviewed and refined by hand.

05

Unify & deploy

Roll it out live, with real-time revisions on-site, so every touchpoint reads as one seamless experience.