Presentation design and stage visuals for Samsung’s advertising NewFront, made with almost no lead time.
Project Info
Samsung’s 2024 NewFront drew 150 percent more clients than the year before. That meant a bigger venue, a shorter timeline, and added scope, all landing at once.
I designed the visual assets for the main stage and the presentation decks, and turned them around quickly as the scope grew.
More than 420 clients came, and the room was standing room only.
Samsung Design Director: Agustina Jacobi Senior Designer: Jennifer Yan
Gallery
Process
One system, every surface.
Whatever the client, the same connected process carries a theme from first sketch to final execution — so the brand feels identical on a business card and on a 140-foot LED wall.
01
Discover
Audit the brand and gather stakeholder goals to land on one unifying theme, tone, and look.
02
Systemize
Turn that theme into a flexible system — color, type, motion, and layout rules built to scale.
03
Build across every surface
Apply the system to print, digital & social ads, keynote/PowerPoint decks, and custom screen graphics for large-format LED.
04
Accelerate with AI
Lean on AI tools to speed up variations and production at scale — every output still reviewed and refined by hand.
05
Unify & deploy
Roll it out live, with real-time revisions on-site, so every touchpoint reads as one seamless experience.
