Event Branding

Client SAP Project Spend Connect Live Role Senior Designer Year 2022–Present

Spend Connect Live

Screen graphics and motion for SAP’s procurement conference in Las Vegas, built for a 140-foot LED wall.

Project Info

Spend Connect Live is SAP’s flagship procurement conference. The relationship started with a 2019 RFP, where our pitch visuals won the account, and I’ve designed for the show every year since 2022. The brief stays the same each time: make enterprise software feel electric on an arena-size stage.

Most of my work lives on the 140-foot LED wall, with screen graphics, motion, and immersive visuals for the headline entertainment. I also build the keynote decks and revise them in real time across both show days, and I’ve worked on the event branding and marketplace strategy.

Close to 4,000 people attend in person, so every screen has to hold up from the back of the room.

SAP
Creative Director: Sam Port
Senior Designer: Jennifer Yan

Gallery

Wide venue shot of the SAP Business Suite banner over the show floor

Animated SAP Business Suite screen graphic

Attendee holding an Open Seat paddle sign above the crowd

Digital wall display with AI-worker graphic and hallway signage

Colorful geometric LED ceiling installation with attendees mingling

SAP Connect wayfinding sign next to escalators

Escalator scene with blurred motion of attendees

Exterior street view of Resorts World Vegas with palm trees

Interior hallway screen reading Connect with us / hashtag SAPConnect

Theater booth signage reading Achieve anything, Connect everything

Outdoor Executive Exchange Theater directional signage

Directory sign for dining, programs, and restrooms

Expo hall with large illuminated triangular SAP sign

Attendees walking near the illuminated SAP triangle sign structure

Data, AI, and Platform expo signage above the SAP Business Suite booth

Registration desk with SAP Connect screen in the background

Wide keynote stage shot with five feature-tile screens

SAP Spend Connect Live keynote title screen

Keynote stage split screen with speaker presenting

Stage statistic screen on data available in a smartphone

Stage statistic screen on data generated worldwide

Panel discussion on stage with six panelists

Speaker walking across stage in front of Business Network AI screen

Stage screen showing Intelligence with data and suite icons

Stage screen with planet and space graphic backdrop

Purple stage screen showing ROI statistics

Large stage banner with Dallas skyline graphic behind a speaker

Attendee photographing a colleague at a neon steer-head graphic wall

Outdoor evening Celebration Night signage at AT&T Discovery District

Stage screen tri-panel with speaker and crowd silhouettes

SAP Spend stage screen with presenter and audience

Process

One system, every surface.

Whatever the client, the same connected process carries a theme from first sketch to final execution — so the brand feels identical on a business card and on a 140-foot LED wall.

Discover

Audit the brand and gather stakeholder goals to land on one unifying theme, tone, and look.

Systemize

Turn that theme into a flexible system — color, type, motion, and layout rules built to scale.

Build across every surface

Apply the system to print, digital & social ads, keynote/PowerPoint decks, and custom screen graphics for large-format LED.

Accelerate with AI

Lean on AI tools to speed up variations and production at scale — every output still reviewed and refined by hand.

Unify & deploy

Roll it out live, with real-time revisions on-site, so every touchpoint reads as one seamless experience.