Jen Yan
About
Portrait of Jennifer Yan

Hi, I'm Jen — a senior brand designer and art director from NYC.

With 10+ years in brand design, art direction, and live experience work, I've helped ideas go from sketch to stage — from album art to arena-scale keynotes. That work spans music, entertainment, beauty, consumer goods, and B2B, across packaging, large-scale campaigns, and live event visuals. For the past eight years at Proscenium, I've led end-to-end branding, motion, animation, and experiential work for brands like SAP, T-Mobile, Samsung, and The UPS Store.

I use AI as a tool to raise quality and thinking — not replace it. I care deeply about creating work that holds up conceptually, visually, and over time.

I'm based in Tampa now but still very much a New Yorker at heart, traveling frequently between both cities.

Experience

10+ years directing brand at scale.

2018 — Present

Senior Brand Designer & Art Director, Proscenium

Leading end-to-end branding, motion, animation, presentation design, and experiential design for enterprise and consumer clients including SAP, T-Mobile, Samsung, The UPS Store, and Penske — from initial concept through on-site production for events ranging from 100 to 7,000+ attendees.

2017 — 2018

Designer, Harper + Scott

Prepared RFP responses and client presentations for custom merchandise programs, produced Photoshop product renderings and technical spec sheets, and coordinated directly with manufacturing factories in China through production.

2016 — 2017

Graphic Designer, Universal Music Group

Collaborated with A&R and Grammy-winning creative directors on artist campaigns for Def Jam Recordings, Island Records, Republic Records, and subsidiaries — album artwork, promotional flyers and posters, and motion content across social platforms.

2015

Graphic Designer, HIGH TIMES

Designed editorial layouts and promotional graphics for the magazine's print and digital coverage.

2015

Graphic Designer, Inked Magazine

Designed editorial spreads and promotional materials early in my career, building the foundation for the design practice I have today.

Ongoing

Personal & volunteer work

Illustration, packaging concepts, and pro-bono identity work — including a logo redesign for a Korean K9 rescue nonprofit.

Contact

Let's create.