Accelerating Performance
A premium visual system for Penske’s 2026 event and Winner’s Circle program, carried across every stage, screen, and printed piece.
Project Info
For Penske’s 2026 Accelerating Performance event, I directed the creative system for the event and its Winner’s Circle program. The goal was to take a premium brand and carry it into every layer of the room, from the stage to the wayfinding signs.
That covered stage and experiential design, backdrops and environmental signage, motion graphics and screen content, print collateral, and presentation templates. I kept the type and layout rules tight so everything reads as one event.
The system was built so Penske can bring it back year after year.
Penske
Creative Director: Jeremy Dobrish
Art Director: Jennifer Yan
Gallery
One system, every surface.
Whatever the client, the same connected process carries a theme from first sketch to final execution — so the brand feels identical on a business card and on a 140-foot LED wall.